MDDC Ad Services

YOUR LOCAL MARKETING EXPERTS WITH A NATIONAL REACH

Results-Driven Solutions

We work with clients to understand their organization’s advertising goals and audience targets and then find the best venues to reach those audiences, whether online, in print, or in person.

Local Media Experts With National Reach

MDDC Advertising Services is part of the MDDC Press Association, which represents nearly all newspaper and online news media sources in Maryland, Delaware and DC.

"I have worked with Kevin with our marketing for years now and can always appreciate his ideas on how to always improve our marketing campaigns. His campaigns have resulted in both quantifiable new business and retention of existing business."

“I was doing a patchwork of advertising: some print, Google AdWords, and Facebook boosts. Kevin helped me make sense of it all and created a plan where all my advertising is working together.”

“I have always appreciated working with Kevin because he is responsive, his knowledge base is wide, and goes out of the way to not only answer a question, but to offer up insight that will provide the most strategic solution for our marketing dollar.”

“MDDC has connected donors with the LMS Vehicle Donation program for over six years! Great exposure, cost effective.”

“Kevin Berrier does not just sell a product. He immerses himself in your organization with curiosity, enthusiasm, energy, all in the effort to make your organizational marketing stand out, shine, and do more.”

“As a small startup company in Maryland, I am thankful that I connected with MDDC Press to assist in our marketing efforts. In working with Kevin Berrier at MDDC, I found the process of distributing my business story Press Release to be very simple and straightforward. Kevin assisted in sending my story to the right contacts throughout the Mid-Atlantic media network. I was pleased to see my posting and story on the front page of our city newspaper only two weeks later! Thank you to MDDC for providing great results!”

"You guys are amazing to work with. I felt a great synergy. Positive, easy going, accepts changes. Loved working with all of you. We will definitely be working together again."

AI as a Sales Assistant, Not a Salesperson

January 26, 2026

AI has become the most misunderstood tool in sales.

Some see it as a threat. Others see it as a shortcut. Both views miss the point.

AI is not here to replace salespeople.

Why More Data Isn’t Better Marketing

January 19, 2026

Marketing has never had more data than it does right now.

Dashboards are packed with metrics. Reports grow longer every month. Every platform promises deeper insights and more precision.

And yet, decision-making feels harder than ever.

More data does not automatically lead to better marketing. In many cases, it slows it down.

The Myth of “Set It and Forget It” Advertising

January 12, 2026

“Set it and forget it” might be the most misleading promise in modern advertising.

It sounds efficient. It sounds scalable. It sounds like technology finally figured out how to make marketing easy.

Why Who You Work With Defines Your Business

January 6, 2026

Every business works with vendors.
That’s not a weakness—it’s the reality of modern business.

Marketing agencies rely on platforms, publishers, ad tech, software providers, printers, freelancers, consultants, and distribution partners. Retailers rely on suppliers and logistics companies. Service businesses rely on tools, contractors, and specialists. No organization operates in a vacuum.

The Truth About Attention and Why Marketers Need to Treat It Like a Real Asset

December 29, 2025

There is a simple reality in modern marketing. Attention is the currency that decides whether your message connects or disappears. It is the difference between campaigns that move people to act and campaigns that blend into the scroll.
You cannot buy attention the way you used to. Big budgets and big impressions once guaranteed visibility. Today they only guarantee a chance. People skip ads without looking at them. They scroll past posts within seconds. Your audience is moving fast, and if you are not creating something that stops them for even a moment, the spend does not matter.

Let’s Build Something Together

We work with you to create custom marketing solutions that work.